IMG Licensing and Sony Pictures Tv will staff as much as develop a world licensing program for the Breaking Bad franchise.
The Hollywood Reporter can reveal that the multi-year collaboration will ship shopper merchandise, model partnerships and immersive fan experiences worldwide — all themed to one of many greatest tv reveals in historical past that noticed Bryan Cranston’s Walter White flip to creating and promoting meth following a terminal most cancers prognosis.
The licensing deal will span your entire franchise, together with the flagship, Emmy-winning collection, which ran from 2008 to 2013, in addition to prequel spinoff Higher Name Saul (2015-2022) and the 2019 function movie El Camino with returning star Aaron Paul.
IMG Licensing will work carefully with Sony Pictures Television and collection creator Vince Gilligan to “identify strategic partners across key categories including premium apparel, collectibles, food and beverage, home decor, travel, publishing, and experiential activations.” This system will goal main markets globally, specializing in collabs that may resonate with long-time followers, whereas concurrently introducing the franchise to new audiences.
“Breaking Bad, Better Call Saul, and El Camino represent one of the most acclaimed bodies of work in television history, with a fanbase that’s as devoted as any in the medium,” mentioned Jennifer Rogers Doyle, government vice chairman of franchise at Sony Footage TV.
“IMG Licensing’s track record of building programs that truly reflect what fans love about a great story makes them the right partner to bring this universe beyond the screen in ways that feel authentic to what Vince Gilligan created,” she added.
The deal marks the primary time Sony has appointed an exterior licensing company to develop a world licensing program for the franchise. They be part of a slew of different leisure manufacturers to have tapped IMG Licensing previously 12 months, together with StudioCanal, Sarah J. Maas, and The Little Prince.
“We are honored to be expanding the Breaking Bad universe through meaningful collaborations and products,” mentioned Desmond Sansevere, vice chairman, IMG Licensing. “From once-in-a-lifetime characters like Walter White, Jesse Pinkman, and Saul Goodman, to iconic moments that have shaped both television and popular culture, this franchise has firmly cemented its place in the cultural zeitgeist for generations to come.”
