Tony Seiniger, often called “The Godfather of Movie Advertising” for his work on campaigns for movies together with “Jaws,” died Could 11 in Atlanta. He was 87.
Born in New York Metropolis, he studied on the Rhode Island College of Design. He acquired his begin at EUE/Display Gems in New York, working in business manufacturing after which in key artwork design, creating posters for movies together with “Shaft” and “Mean Streets.”
He broke out on his personal and shaped Seiniger Promoting in Los Angeles, the place he designed the poster for “One Flew Over the Cuckoo’s Nest.” That task led to designing the enduring “Jaws” poster, for which Seiniger tailored Roger Kastel’s portray from the “Jaws” e book cowl.
He went on to supervise and design campaigns for movies together with “Eyes of Laura Mars,” “The Rocky Horror Picture Show,” “Field of Dreams,” “Bull Durham,” “Poltergeist,” “Moonstruck,” “Risky Business,” “Teachers,” “The Breakfast Club,” “Ferris Bueller’s Day Off,” “Total Recall,” “The Firm,” “Planes, Trains and Automobiles,” “Hook” and “The Last Emperor.”
In 1998, Seiniger was honored with the Key Artwork Awards Lifetime Achievement Award. He’s additionally identified for his collaborations together with his pal, illustrator Drew Struzan. A put up from the late Struzan’s Instagram recounted how Seiniger seen Struzan’s artwork on the Alice Cooper “Welcome to My Nightmare” billboard, and contacted him, introducing him to the world of Hollywood film promoting. “Tony’s insight put Drew on the road to greatness, for which Drew was forever grateful,” the put up mentioned.
Seiniger is survived by 4 daughters Jillian, Heather, Sara and Tamar; grandchildren Dylan, Rose, Alex, Georgia and Josephine; and his longtime accomplice Wriston.
