Brazilian Tourism Board Embratur and main philanthropic initiative Projeto Paradiso have introduced the three movies chosen for his or her inaugural Screen Brasil initiative, aimed toward selling Brazilian cinema internationally. The chosen movies embrace Silver Bear-winning “The Blue Trail” by Gabriel Mascaro, Rafaela Camelo’s coming-of-age “The Nature of Invisible Things” and Priscilla Kellen’s animated function “Papaya.” Embratur and Projeto Paradiso have additionally confirmed that the Display Brasil initiative will return for a sophomore version, increasing its pool to 4 function movies for the subsequent batch.
Display Brasil was launched late final yr throughout the Rio Movie Competition and envisioned as a program to help the distribution of feature-length fiction movies produced in Brazil, with the objective of increasing the worldwide presence of the nation’s nationwide productions, strengthening Brazil’s picture overseas and sparking worldwide curiosity by Brazil’s movie business.
The inaugural choice was introduced throughout Matinée Brésil, an occasion inside Marché du Movie’s official program organized by Competition do Rio, Globo, RioFilme, Spcine, Embratur, and the Brazilian Ministry of Tradition, during which new internationalization insurance policies, money rebate alternatives and authentic Brazilian content material are being offered.
On high of increasing its choice to 4 movies, the second version of Display Brasil shall be divided into two software rounds, with the primary happening within the second semester of 2026 and the second within the first semester of 2027. The choice is aimed to accommodate varied phases of negotiations with gross sales brokers at festivals all year long. The required launch window has additionally been prolonged: Movies could start distribution inside 12 months as an alternative of the six required within the first version. The transfer will provide distributors better flexibility in setting launch dates.
The Blue Path
The Blue Path, Courtesy of Pacifica Gray
Display Brasil reaffirms Embratur’s function in selling the nation internationally and increasing the worldwide attain of Brazilian productions. Every chosen movie will obtain $15,000 for worldwide distribution efforts, together with subtitling, advertising and marketing, press relations and different methods aimed toward selling the movie internationally.
Roberto Gevaerd, director of administration and Innovation at Embratur, praised the initiative’s objectives: “Encouraging the international circulation of Brazilian audiovisual productions means promoting Brazil to the world. Each film that wins over audiences abroad carries with it our culture and our stories.”
“Our cinema is a powerful expression of our soft power, capable of arousing interest, creating emotional connections, and inspiring people from different countries to get to know Brazil up close,” added Gevaerd. “At the same time, this strategy strengthens the creative economy, expands the country’s international visibility, and promotes a more sustainable development model for Brazil’s tourism and audiovisual ecosystem.”
Josephine Bourgois, government director of Projeto Paradiso, added that this choice “represents an important step in expanding the presence of Brazilian cinema on the international circuit and strengthening the circulation of our stories in different territories.”
“These are films with great artistic potential and universal appeal, which can now reach new audiences and strategic markets around the world,” continued Bourgois. “Supporting their international career is also a way to consolidate the recognition of Brazilian audiovisual production as a relevant creative force on the global stage.”
The chosen movies for Display Brasil are:
“Papaya,” directed by Priscilla Kellen, with worldwide gross sales by the Belgian firm Finest Buddy Perpetually for Portugal, Germany, and Mexico.
“The Blue Trail,” directed by Gabriel Mascaro, with worldwide gross sales by the French firm Fortunate Quantity, to Australia and Taiwan.
“The Nature of Invisible Things,” directed by Rafaela Camelo, with worldwide gross sales by the Italian firm The Open Reel to German-speaking international locations (Germany, Austria, Switzerland, and Liechtenstein)
