“Brunello: The Gracious Visionary,” a documentary on trend mogul Brunello Cucinelli from Oscar winner Giuseppe Tornatore, has launched an official trailer forward of its U.S. launch.
The movie, which mixes interviews and archival footage with reenacted tales from Cucinelli’s life, paperwork the rise of the King of Cashmere. Beginning out because the son of a farmer in Umbria, Italy, Cucinelli labored his method up within the trend and enterprise world to start out a billion-dollar luxurious clothes model constructed on high-quality cashmere sweaters. Now beloved by celebrities and tech CEOs, Brunello Cucinelli has additionally come to symbolize one thing larger: the philosophy of humanistic capitalism, which Cucinelli has embodied by inserting the corporate’s headquarters in Solomeo, Italy and using lots of the city’s inhabitants.
“Blending documentary and fiction, ‘Brunello: The Gracious Visionary’ retraces the places and key moments of Brunello Cucinelli’s existential journey: from his childhood in the countryside to the village of Solomeo, which he transformed into a symbol of humanistic capitalism,” the movie’s official synopsis reads. “Testimonies, archival footage and personal memories reveal a man who, from humble beginnings, built a world-renowned company while staying true to the values of dignity, beauty and social justice. The story concludes with the realization that dreams, when pursued with courage, are the true force guiding one’s destiny.”
Within the reenactment parts of the documentary, Cucinelli is portrayed by “Love & Gelato” breakout Saul Nanni, who can also be joined by Francesco Cannevale, Francesco Ferroni, Emma Fatone and Beatrice Carlani. Cucinelli produced the doc alongside Massimiliano Di Lodovico, and Blue Fox Leisure will launch the movie within the U.S. and Canada on July 24.
Earlier this yr, Variety took a trip to Solomeo to satisfy with Cucinelli and go to his headquarters, the place staff are handled like household and time beyond regulation is forbidden. A lot of his outlook on work got here from his father’s expertise working in factories after transferring their household to Perugia.
“He would never complain about his wages or the fact that it was cold in the factory; what he did complain about was that he was being belittled,” Cucinelli stated. “That really killed me … You see, human beings need dignity even more than they need bread.”
Watch the trailer beneath.
