The annual Cannes Lions competition of creativity opens this yr with the sectors it covers within the throes of elementary change — so it’s no shock that the 2026 occasion is full of indicators of the long run and periods with leaders who symbolize the transition that’s upending media and leisure.
The June 22-26 worldwide competition of creativity has a packed schedule analyzing AI’s affect in enterprise, the rise of creators and the creator economic system, the enlargement of vertical dramas as a format and the growth in talent-centered shopper manufacturers. Within the 12 months since final yr’s Cannes Lions gathering, all of those developments have accelerated sooner that the majority would have predicted.
Variety will fan out across the Croisette with activities and protection of what ought to by a dynamic week by the ocean in Cannes. Cannes Lions is among the few locations the place large company manufacturers nonetheless go large — Spotify’s live performance menu for its famously giant Spotify Seaside set up consists of Raye, Mike D and Mumford & Sons. Ludacris is on faucet for UTA’s annual invite-only occasion on the Lodge du Cap-Eden-Roc down the street in Antibes.
Colin Jost and Seth Meyers will maintain court docket in late-night IRL for NBCUniversal at its area on Wednesday night time, with Alan Cumming becoming a member of them to DJ and particular appearances promised from Bravo stars Lindsay Hubbard (“Summer House”) and designer Rachel Zoe.
Different notable names who will probably be on the scene this week embody Oprah Winfrey, Priyanka Chopra Jonas, Questlove and Malcolm Gladwell, Stella McCartney, Mel Robbins and a number of CMOs and associated disciplines from Fortune 500 corporations.
Listed below are 10 occasions and developments to be careful for protection on Variety.com this week.
-
Apple’s Eddy Cue Talks to Jerry Bruckheimer


Picture Credit score: Getty Pictures Apple’s Eddy Cue takes the stage as Cannes Lions’ honoree as Leisure Particular person of the Yr. Cue, the longtime Apple chief who steered the corporate into content material and the App Retailer, will probably be within the highlight as Apple is making ready for its first CEO transition in 15 years as Tim Prepare dinner bows out and one other Apple lifer, John Ternus, steps up. Cue will sit down on the opening day of the competition on the Palais for a dialog with producer Jerry Bruckheimer, which is able to seemingly maintain the give attention to moviemaking and creativity moderately than what the CEO handoff set for Sept. 1 will imply for the tech large.
-
Oprah Winfrey Receives the Cannes LionHeart Award


Picture Credit score: Getty Pictures As daytime TV struggles to evolve within the age of YouTube, Oprah Winfrey’s 25-year run on the prime in syndication with “The Oprah Winfrey Show” appears to be like all of the extra spectacular in hindight. Winfrey is a trailblazer for at this time’s media entrepreneurs along with her segue into OWN and a variety of different Winfrey-branded media. Winfrey will sit with Cannes Lions chair Phil Thomas on June 23 as she receives the LionHeart Award.
-
Selection Google Trade Innovators Joyful Hour With Carmelo Anthony


Picture Credit score: Getty Pictures The timing is correct for Selection co-Editor in Chief Ramin Setoodeh to take a seat down with NBA star Carmelo Anthony on Tuesday for the invitation-only Selection Google Trade Innovators Joyful Hour. Anthony logged seven seasons with the New York Knicks from 2010 to 2017. He’s little question nonetheless celebrating the staff’s underdog success that took all of them the way in which to the finals this yr for the primary time in additional than 50 years.
Anthony additionally exemplifies the development of sports activities stars who turn into ubiquitous within the post-playing days because of the megaphones of actuality TV, social media, licensing and merchandising.
-
Questlove and Malcolm Gladwell on Storytelling


Picture Credit score: Getty Pictures for iHeartMedia DJ, documentarian and “Tonight Show” bandleader Questlove and creator and podcaster Malcolm Gladwell are self-described outdated mates who enormously take pleasure in discussing artwork and tradition collectively. The pair took half in a dwell podcast taping for iHeartMedia finally yr’s Cannes Lions This yr they’re taking the Rotonde stage on the Palais on Tuesday to discourse on how tales earn consideration as of late throughout tradition and media.
-
The Dialog About AI

Prime-of-mind for a lot of Cannes Lions attendees will probably be how AI is shaping the way forward for advertising and marketing. Count on to listen to loads about how AI might help super-charge artistic campaigns and make them more practical, together with the standard discuss how robots can’t exchange human instinct and creativity. Periods embody “Winning the AI Discovery Era: Marketing To Minds and Machines” (June 24, 11:30 a.m., Carlton Lodge) that includes OpenAI chief income officer Denise Dresser, Google CMO Lorraine Twohill and JPMorganChase CMO Carla Hassan. Corporations camped alongside the Croisette could have loads to say about AI, too, together with on the Canva Creative Cabana, where Variety will be holding a series of panel discussions and interviews.
-
The Mel Robbins Method


Picture Credit score: Christopher Polk/2026GG/Penske Media The beloved creator, podcast and self-improvement advocate is a main instance of how savvy artists and authors are constructing enormously profitable way of life manufacturers largely exterior of mainstream Hollywood and media channels. Mel Robbins is aware of her strengths and is aware of tips on how to faucet into cultural developments, and her instinct is telling her to give attention to the worth of turning easy concepts into content material that endures in her Tuesday dialog at Cannes Lions.
-
Raye to Gentle Up the Croisette


Picture Credit score: Caroline Brodt/Reside Nation Spotify Seaside throws the primary of its two night time time live shows on Tuesday with the eclectic invoice of Mike D (of Beastie Boys fame), Central Cee and Raye. The British singer-songwriter and producer has adopted her personal path in music, advocating laborious for artists rights at a time of dramatic change for music and the worth of IP. This yr, Raye’s journey takes her to the sandy seashores of the Cote d’Azur.
Wednesday’s Spotify Seaside bash options Lykke Li, Mumford & Sons and John Summit. It’s an invitation-only occasion, however open-air stage signifies that the sidewalks will probably be full of festival-goers and locals taking within the spectacle.
-
The Creator Economic system’s A-Checklist


Picture Credit score: John Nacion/Selection Cannes Lions has carved out extra room through the competition to assist the work of creator economic system leaders. The competition has a number of periods dedicated to the explosive development within the nexus of creators, AI, vertical dramas and model partnership pacts which are a world aside from collection offers and movie star endorsement offers of earlier eras.
Dhar Mann (pictured) is among the many boldface identify creators who will attend the gathering and take part in creator centered actions. Different heavy hitters expeted to be available for Cannes Lions this yr embody Max Klymenko, Grace Wells, Alexis Omman, Hannah Stocking, Jake Schroeder, Dani Vale, Chingu Amiga and Jennifer Ariwigwe, aka Monetary Jennifer.
-
Priyanka Chopra Jonas on Tales That Cross Borders


Picture Credit score: Gilbert Flores/Selection Priyanka Chopra Jonas will open up about what it means to be a world famous person in her Cannes Lions dialog on Wednesday.
Chopra Jonas isn’t a boring interview — as Variety readers learned in our Feburary 2026 cover story with the star. At Cannes Lions, Chopra Jonas will give insights on how she’s constructed a profession with roots in within the West and East and the way of late she’s seen the power to bridge the 2 via films and TV reveals that harness her intense following and are distributed through world streaming.
-
Stella McCartney Tackles Round Logic


Picture Credit score: WWD through Getty Pictures After many years as a prime attire model, the style entrepreneur holds her personal in any dialogue of design and creativity. Stella McCartney will be a part of eBay CEO Jamie Iannone and WWD London bureau chief Samantha Conti for a dialogue concerning the spike in world demand for reusing and recycling, aka the development in “circular commerce” that’s redefining artistic industries, together with style.
(Pictured: Stella McCartney, proper, on the Met Ball in Might with filmmaker Greta Gerwig)
