Pijama, the TVOD platform simply launched by Pablo and Juan de Dios Larraín, director and producer of “Jackie,” “Spencer” and “Maria,” has lower its first main industrial offers with MK2, Alpha Violet, Go to Movies, Les Movies du Losange, Electrical Shadow and Utopia Movies.
Pijama’s concept is to supply producers of any movie which doesn’t promote worldwide – and what number of do? – a worldwide distribution platform.
Launching Jan. 25 as a web site, with 25 titles from the again library of the Larrains’ personal manufacturing home Fabula, Pijama added distribution on IOS and Android in April and Roku, FireTV, LG and Samsung this month.
Pijama will signal subsequent week with two broadcasters, stated Juan de Dios Larraín.
Now, through first-phase offers with gross sales brokers Pijama is gaining essential mass, tying down non-exclusive – and fairly often geo-blocked rights – to iconic titles corresponding to, from MK2, Mike Leigh’s Cannes Palme d’Or winner “Secrets and Lies,” made accessible in early Might, plus Sally Potter’s “Orlando,” Krzysztof Kieslowski’s “The Double Life of Veronique” and Michael Haneke’s “The Piano Teacher,” which audiences merely can’t watch now in elements of the world.
Alpha Violet Pijama options absorb fest hits “Drowning Dry” from Laurynas Bareisa and “The Tribe” from Slaboshpytskiy Myroslav.
Pijama additionally boasts 24 titles from Fabula, the Larrains’ personal manufacturing firm, together with “Neruda,” certainly one of Pablo Larrain’s best movies, and Oscar winner “A Fantastic Woman.”
20 movies had been added to Pijama in sooner or later alone final week.
Now gaining essential weight, Pijama presents at the very least one answer for the occasions, ones of ever contracting gross sales. Its rationale, to type the idea of a advertising and marketing marketing campaign, rings all too true. 80% of the movies made by no means discover distribution. Even streaming giants can solely purchase a fraction of productions.
In case your movie isn’t acquired by a traditional streaming service, it could battle to search out an viewers just because there’s nowhere for individuals to observe it. This state of affairs deprives producers, gross sales brokers, and distributors of world monetization alternatives throughout all varieties of movies, whereas irritating audiences who uncover these titles however can’t watch them.
Enter Pijama which may open up viewers entry and returns to rights-holders.
Additionally rights lapse quick. One other MK2 title on Pijama, extraordinary as it could appear, is Justine Triet’s 2023 Cannes Palme d’Or and authentic screenplay Oscar winner “Anatomy of a Fall,” which now can’t be seen in elements of Africa and Australasia.
Pijama was born from a way of frustration. Sebastian Lelio ’s Cannes Premiere title “The Wave,” by no means closed a distribution deal within the U.Ok.
“We couldn’t believe it. So we looked for some system which would allow access to the film – TVOD, VOD, whatever – and we just couldn’t find one,” Juan de Dios Larraín recalled. “We couldn’t imagine that within the 12 months 2025 there wasn’t any system which allowed a producer to add his movie immediately, choose a territory, repair a rental value, and make the movie accessible.
Our response was, properly, ‘Let’s make one ourselves.’ We needed to deliver one thing to the dialog when most movies simply aren’t seen.”
“Just because a film doesn’t have distribution doesn’t mean it doesn’t have an audience, however little it may be. The idea is to offer it to every producer, sales agent, distributor and studio around the world,” Larraín added.
From Might 10, Pijama supplied simply over 100 movies. It goals for a curated lineup of some 100-200 movies at a time, advisable by Pijama to customers, tapped from round 10 gross sales brokers and choose producers and distributors.
“Sales agents have the same problem. They want to be able to say to their clients that their films can be seen worldwide,” Larraín stated.
However outdoors the suggestions, different producers are free to add their movies, choose territories accessible, and faucet 80% of revenues.
Many producers at this 12 months’s Cannes, the place 10-15 movies might promote worldwide, may properly think about that possibility.
Pijama government Yira Vilaro is at Cannes. Juan de Dios Larraín will attend Karlovy Range, Locarno, Toronto, San Sebastián and Cairo. “The films we’re looking for are for the curated list,” says Larraín. “But we’re inviting any producer to use Pijama.”
The corporate will very shortly launch two advertising and marketing campaigns, one for producers and one other, in late Might and June, for customers. After making a serious play for audiences, the Larraíns will consider early outcomes, and the following steps ahead.
“It could take time for us to a large critical mass of films and users, but I have no doubt we’re going to get there,” Larraín concluded.
