Tribeca X, the Tribeca Festival’s flagship program devoted to brand-supported storytelling, has introduced that A$AP Rocky can be honored with the inaugural Tribeca X Filmmaker of the Yr Award, which acknowledges the rapper for his work in music, trend, movie, design, and model storytelling.
Tribeca X will happen June 8–9 at Spring Studios throughout the twenty fifth annual Tribeca Competition. This yr’s programming goals to showcase how manufacturers and leisure leaders are constructing new fashions for storytelling.
“Tribeca X was built to celebrate the creators reshaping modern storytelling,” stated Rebecca Glashow, CEO of Tribeca Enterprises. “As we speak’s cultural panorama is being outlined by artists and entrepreneurs who push inventive boundaries throughout mediums and industries. A$AP Rocky represents the type of genre-defying visionary the inaugural Tribeca X Filmmaker of the Yr Award was created to honor.
“Today, brands and creators are not only shaping culture — they are producing, financing, and distributing premium entertainment. As storytelling continues to evolve across platforms and technologies, Tribeca X celebrates the artists and innovators building entirely new models for creative and commercial success,” Glashow continued.
Highlights from the 2026 lineup embrace Cedric the Entertainer talking about constructing companies, from govt producing “Kings of BBQ” to launching Setta Wines; Brooklyn Peltz Beckham and chef Claire Saffitz discussing Beckham’s worldwide culinary model Cloud23; David and Finn Droga exploring the evolution of creativity, from promoting narratives to impartial filmmaking; and Paige DeSorbo discussing creating Daphne, her fashion-forward loungewear model.
Moreover, Dhar Mann, founding father of Dhar Mann Studios, will communicate with Wall Road Journal reporter Katie Deighton about how the creator-led manufacturing corporations is redefining leisure; Michelle Khare will communicate with Christopher Rosen about how she reworked her YouTube channel into an in-house manufacturing firm; “Chewed Up” hosts Michael Symon and Clinton Kelly will focus on inventive possession with Enterprise Insider Lucia Moses; Stagwell govt David Sable will sit down with Antonio and Irene Lucio to discover how storytelling evolves; Elizabeth Rutledge, CMO of American Specific, can be in dialog with Advert Age Editor-in-Chief Jeanine Poggi; and Emmy-award successful TV host Zuri Corridor will average a chat with “NBA on Prime Video” host Taylor Rooks, and Aurora James, founding father of Brother Vellies and the Fifteen % Pledge.
Tribeca X additionally introduced the official alternatives for its Tribeca X Awards, recognizing work throughout seven classes: Characteristic Movie, Brief Movie, Episodic Sequence, Industrial Spot, Content material Creator/Influencer Collaboration, Audio/Podcast and Video games & Immersive.
This yr’s alternatives function work from the next manufacturers: Accenture, Adobe, Amazon, Arc’teryx, Autodesk, Again Market, Beats, Bliss, Cadillac F1, Carvana, Coca-Cola, Converse, Google, Innocence Challenge, Instacart, Lenovo, McDonald’s, Mississippi Museum of Artwork, Netflix, New York Metropolis Tourism + Conventions, The Philipstown WireCar Basis, PUMA, Ray-Ban, Pink Bull, Rubrik, Secure College Las Vegas, Shahla Karimi Jewellery, Skoll Basis, Stio, Stripe Press, The North Face, TikTok, T-Cell, Victoria and Yogi Tea.
The 2026 Tribeca X Awards Jury contains Daniel Cherry III (International CMO, Vans), Juliana Cobb (Chief Artistic Officer, 72andSunny New York), and Lena Waithe (Emmy-Successful Author, Producer, and Founding father of Hillman Grad). The audio jurors embrace Giancarlo Bizzarro (Vice President of Gross sales, Crooked Media), Carrie Brody (VP, Enterprise Growth at Increased Floor), and Stuart Sevier (President & Co-Founder at The Impartial Media Initiative).
Passes for the two-day Tribeca X summit can be found at TribecaFilm.com.
