RIO DE JANEIRO, Brazil — President Luiz Inácio Lula da Silva introduced Could 30 at Rio2C the creation of Tela Brasil (Display Brazil), a free-of-charge public streaming service with an preliminary catalog of 555 Brazilian productions.
Anybody with an account in Gov.br, the official digital platform of the Brazilian federal authorities, can log into Tela Brasil. The brand new streamer provides 139 function movies, 85 medium-length movies or tv films, 267 quick movies and 64 sequence produced regionally from 1910 to 2025.
“Tela Brasil will help people better understand a country like Brazil. I hope Tela Brasil becomes an important platform for bringing Brazilians closer to their own culture. It’s very important for us to get to know our own people,” Lula mentioned on the launch ceremony. “You will find an outstanding and vibrant selection of programming on Tela Brasil.”
Lula made the announcement in a ceremony at Rio2C with movie and TV business representatives and governmental authorities, resembling Margareth Menezes, Brazil’s minister of tradition and a star singer, Eduardo Cavaliere, mayor of the Metropolis of Rio, and Ricardo Couto, interim governor of the State of Rio.
Throughout the ceremony, the Ministry of Tradition and the Brazilian Communication Firm (EBC) inked an settlement for EBC’s catalog of greater than 150 titles, totaling roughly 3,000 hours of content material, to affix Tela Brasil.
The catalog consists of TV applications resembling speak present “Sem Censura.” Among the many function movies at present accessible on Tela Brasil are Glauber Rocha’s “Black God, White Devil” (1964), Cacá Diegues’ “Xica da Silva” (1976), Fábio Barreto’s Oscar-nominee “O quatrilho” (1995), Suzana Amaral’s “Hour of the Star” (1985), Bruno Barreto’s Oscar-nominee “Four Days in September” (1997), Hector Babenco’s “Carandiru” (2003), Jayme Monjardim”s “Olga” (2004) and Lúcia Murat’s “Almost Brothers” (2005).
The federal authorities invested R$9 million ($1.8 million) in 2024 and 2025 to create Tela Brasil, together with content material licensing, technological growth, accessibility options, curation and venture administration. The Ministry of Tradition and the Federal College of Alagoas (UFAL) developed the platform’s expertise.
“Culture opens minds, broadens horizons and helps us see further. We must create opportunities for Brazilians to have access to everything,” Lula added. “We have extraordinary artists. Why shouldn’t we be proud to showcase what we create? Our country must undergo a transformation so that it can, once and for all, chart its own course and fully assert its independence.”
(Left to proper) Minister of Tradition Margareth Menezes, President Lula, First Woman Janja Lula da Silva and Minister of Business Márcio Elias Rosa. Credit score: Filmart
Within the ceremony, Márcio Elias Rosa, Brazil’s minister of business, commerce and providers (MDIC), burdened that the audiovisual business has been included within the New Business Brazil (Nova Indústria Brasil), the federal authorities’s umbrella program for the event of the nation’s industrial sector. A working group inside MDIC has recognized 11 priorities for the event of Brazil’s audiovisual business.
“The audiovisual industry accounts for 0.6% of Brazil’s GDP and generates more than 680,000 direct jobs, employing a highly skilled workforce. Our goal is to increase its share of GDP to 1%. It is an ambitious target, but these professionals are capable, and we are committed to working toward it,” Rosa mentioned. He added that on June 17 the federal government will maintain a seminar bringing collectively representatives of federal public banks — Caixa Econômica Federal, BNDES and Banco do Brasil — in addition to different public establishments, resembling Finep, to design credit score traces tailor-made to the audiovisual business.
