Eros Innovation has unveiled a £265 million ($355.2 million) dedication to the U.Ok., anchoring a 15-production slate that features the AI remaster of celebrity Rajinikanth‘s “Kochadaiiyaan,” a continuation of the “Tanu Weds Manu” franchise and a brand new mythological cinematic universe.
The corporate additionally introduced the licensing of its $1.7 billion cultural dataset to a newly established U.Ok. operation. The bulletins are being made at London Tech Week.
Central to the announcement is Eros’s Massive Cultural Mannequin household – AI programs the corporate describes as educated particularly on Indian cinema somewhat than general-purpose information, drawing on roughly 1.5 trillion rights-cleared tokens from 11,000 movies and 100,000 characters, and independently valued at $1.7 billion by OxValue.AI, in affiliation with the College of Oxford. The corporate says the domain-specific coaching provides the fashions a depth of cultural, narrative and character understanding that normal AI programs lack.
The announcement provides to a collection of AI-driven initiatives from Eros, which has been within the information for its use of AI to reimagine titles in its catalogue, together with an alternate-ending re-release of “Raanjhanaa” — titled “Ambikapathy” in its Tamil-language model.
Beneath its Eros Remastered banner, the corporate will reimagine “Kochadaiiyaan” — the primary Indian movement seize movie, initially produced by Eros and starring Rajinikanth – utilizing its AI fashions, with Soundarya Rajinikanth returning to direct.
The Eros Brahmand trailer acquired its world premiere on the occasion, providing a primary take a look at the corporate’s mythological cinematic universe, a franchise constructed on historical Indian mythology at world scale. The Brahmand slate consists of 9 productions: “Nandi – War of Kailasa,” “Dwaarka: Gateway to the Universe,” “Vimaan Wars,” “Mahabharat 5000 A.D.,” “Yakshinis,” “Brahmarakshak,” “Garuda,” “Kumbhayanna,” and “Mansa Devi.” Every is being developed by a devoted U.Ok. movie manufacturing firm.
Beneath its Eros Universe banner, the corporate is continuous six Indian movie worlds as full franchise ecosystems spanning movie, microdrama, animation and character-led content material. The slate consists of “Tanu Weds Manu – The Next Chapter,” “Phobia,” “English Vinglish,” “Desi Boyz,” “Rangeela” and “Tere Naam.” “Tanu Weds Manu – The Next Chapter” might be directed by Mitakshara Kumar (“Heeramandi,” “The Empire”) and co-produced with Rudrak Soma Jyoti Restricted, with a brand new solid.
Two productions are confirmed to shoot in Britain in 2026: “Nandi – War of Kailasa” and “Tanu Weds Manu – The Next Chapter.”
The $355.2 million dedication covers AI music studios in London, devoted microdrama manufacturing, London-based animation, and U.Ok.-based mannequin coaching and R&D with British tutorial partnerships in growth. The LCM household was first unveiled on the India AI Influence Summit in New Delhi in February this yr. The voice layer, Eros LCVM, launched June 5, launched by S. Krishnan, Secretary of India’s Ministry of Electronics and Data Expertise (MeitY), which acknowledges the initiative as a sovereign AI program. The analysis anchor is at Indian Institute of Expertise Madras underneath Professor V. Kamakoti.
“What we are bringing to Britain is not an office, and it is not an investment,” mentioned Swaneet Singh, co-president of Eros Innovation. “It is a sovereign-grade cultural artificial intelligence capability – one of the world’s largest rights-cleared cultural datasets, the AI Studio that will operate on it, and a long-term partnership with British data, British talent and British institutions to build what comes next together.”
Ridhima Lulla, co-founder and co-president of Eros Innovation and CEO of Eros Brahmand Studios, mentioned the corporate is constructing “a new creative ecosystem powered by AI, rooted in culture, and designed to bring stories to audiences in entirely new ways,” including: “We are proud to be building it from London.”
Kanishka Narayan MP, Parliamentary Beneath-Secretary of State within the Division for Science, Innovation and Expertise, referred to as the dedication “proof that we can aim higher, and go further, when we work together,” describing it as a vote of confidence in Britain’s artistic and expertise sectors.
Eros Innovation is integrated within the Isle of Man with operations throughout India, the U.Ok., the U.S. and the U.A.E.
