Former Searchlight Photos government Terence Sheridan has joined JustWatch in its Los Angeles workplace, the place he’ll function Senior VP of Media Technique.
With greater than 15 years of expertise in media, digital promoting and media technique for main movie releases, Sheridan will assist carry JustWatch’s efficiency media, information and expertise to a wider scope of studios, streamers and companies within the U.S. Earlier than his position at Searchlight as Director of Efficiency Media and Merchandising, Sheridan was VP of Digital Efficiency at OMG23, Disney’s media company, and in addition served as Group Director of Digital Media at Operam.
John W. Gibbons, JustWatch’s President for North America, mentioned, “Terry has spent his career at the heart of entertainment media. At the studio and agency level, he understands exactly what it takes to drive results for major film releases. His combination of studio insight and performance media expertise makes him the ideal person to lead media strategy from our L.A. office. We are excited to have him on board as we continue to grow JustWatch Media’s presence with U.S. studios, streamers, and agencies.”
Headquartered in Berlin, JustWatch serves over 50 million month-to-month customers with a sturdy information to streaming film and TV programming. JustWatch Media, the corporate’s B2B division, has run greater than 20,000 campaigns for film and TV present releases worldwide throughout YouTube, Meta, TikTok and different main platforms.
“JustWatch has built something genuinely unique,” mentioned Sheridan of his new position. “A platform that tens of hundreds of thousands of movie followers depend on day-after-day, mixed with a media enterprise that turns that first-party information into actual marketing campaign efficiency. Having labored intently with JustWatch from the consumer facet, JustWatch Media is among the few companions that may attain the correct viewers effectively at scale. I’m thrilled to hitch and assist extra U.S. studios and companies unlock JustWatch’s first-party information, expertise and insights.
