The vertical video gold rush has pulled in one of many largest gamers in conventional media — the NFL. Or at the very least, one among its marquee franchises.
The Kansas City Chiefs are diving into the micro-series realm with a comedy referred to as El Offseason. The Spanish-language present will comply with the misadventures of 4 (fictional) workforce workers whose offseason months spiral into chaos. The workforce says the nine-episode sequence will mix parts of sketch comedy with the wild plot twists of a telenovela.
El Offseason is about to premiere June 12 in the US, Mexico and Spain. As a part of the NFL’s world markets program, the Chiefs have advertising rights within the latter two nations (together with a number of different franchises), therefore the Spanish-language effort. A trailer for the sequence is beneath.
“This is exactly the kind of storytelling opportunity the offseason creates,” stated Lauren Denowitz, vp model advertising and fan engagement for the workforce. “When the games stop, the connection matters even more. El Offseason lets us show up for our fans in a way that feels fun, culturally relevant, and completely different from anything we’ve done before — while still staying true to who we are.”
The Chiefs have made a concerted push into leisure lately. The workforce launched a production studio in early 2025. The workforce was additionally featured in a 2024 Hallmark holiday movie and an ESPN docuseries referred to as The Kingdom.
Argentinian filmmaker Sebastián “Mega” Díaz directs and co-writes El Offseason. The Chiefs are producing the sequence with La Doble, fable.works and Samba Digital; the latter is the workforce’s social company in Mexico and Spain. The sequence will run on YouTube in the US and on Instagram, TikTok and Fb internationally. Episodes will debut on Tuesdays and Fridays.
“As the NFL grows its presence in the U.S. and abroad, we continue to focus on meaningful engagement with our fans,” stated NFL chief advertising officer Tim Ellis. “The Kansas City Chiefs’ El Offseason reflects a league-wide commitment to develop creative storytelling that authentically connects with our Latino fans in the U.S. and Spanish-speaking communities worldwide, bringing them closer to the game while building excitement for the season ahead.”
